Cloud Load Balancing – Google Cloud’s traffic distribution service.

Google Cloud Load Balancing provides global load distribution with single anycast IP and automatic multi-region failover. It supports both external and internal load balancing, with options for HTTP(S), TCP/SSL, and UDP traffic. The service features automatic scaling, integrated Cloud CDN, and intelligent routing based on user location and backend health. It includes advanced traffic management capabilities like traffic splitting for A/B testing, custom request routing, and support for container-native load balancing. The service provides SSL/TLS termination, identity-aware proxy integration, and detailed logging through Cloud Monitoring.